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Should I put my house on the market before Christmas?

Posted by Kirsty Parsons - November 24, 2014

Ichristmas-house-smlf you're contemplating selling your house soon you may be thinking "Should I put my house on the market before Christmas or wait until the new year?"

According to the UK’s leading property website, Rightmove.co.uk there is a big opportunity for those looking to sell in the new year to beat the competition by putting their house on the market early to catch the Christmas holiday traffic with sellers who delay marketing until January missing or delaying exposure to a big audience of potential buyers. Rightmove's Google Analytics Website statistics show: 

  • 500,000+ visits to the Rightmove website on Christmas day in 2013 with over 1.3 million on boxing day
  • 1.4million visits on New Years day rising to over 2.2 million by the time most people return to work

Related: 5 tips for moving house at Christmas Time

Despite 2014 being the most active year for property transactions since 2007 the current average stock levels per estate agency branch are at historically low levels according the Rightmove.co.uk with the volume of property coming to the market slowing down meaning a supply shortage compared to buyer demand which could push prices up again in 2015. Given the low levels of available property and prospect of more price rises in 2015 as well as the distraction of the General Election in May buyers may be keen to get moving quickly and Righmove suggest that starting earlier makes absolute sense.

Miles Shipside, Rightmove director and housing market analyst, gives the following advice to those sellers planning to come to market in the New Year: “Sellers who wait until after the Christmas break to get on the market will miss the wave of activity from festive browsers who start their search even before the turkey is finished. Analysis of Rightmove traffic data shows that buyers are busy online over Christmas. There are nine days of holidays, starting on Christmas Eve, when people have time on their hands to window shop for new properties from the comfort of their own home, often testing out their new tablet and smartphone gifts in the process. While sellers may not want to be bothered by having viewers in the house over the holiday break, it makes sense for prospective buyers to be able to look online, whet their appetite and contact the estate agent to take it further in the New Year. In order to take advantage of these festive surfers, prospective sellers who were planning to wait until the New Year should consider launching their property to the market just before Christmas to take advantage of this activity. Those currently on the market should also make sure that their advert and property are looking their best to catch those early-bird Christmas buyers, especially as the closer we get to May’s General Election some will put off buying decisions.”

Related: Preparing your house for viewings when selling

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Topics: Buying/Selling a House

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